Quintu’s identity is inspired by the pollination process

The recently created honey company’s branding hopes to avoid any graphic cliches of beehives and honey jars.

Stamp Works, a Japan-based studio run by designer Jin Fujiwara, designed the label for Belgian honey producer Quintu.

Founded last year, Quintu’s honey has a distinct taste due to the types of flowers its bees visit when pollinating. These include Honey Blossom, Lemon Blossom and Linden Blossom, all of which are found in the organic orchards of local organic farmers.

As such, the brand needed an identity that would highlight these particular flavor profiles and set it apart from the rest of the Belgian honey market, says Fujiwara. To do this, the designer began by studying the local industry and identifying gaps in the competition.

“By researching other Belgian brands, we found that they had quite conservative designs,” he explains. “So we wanted to create something more authentic and trustworthy, and avoid clichéd graphics like beehives and honeypots.”

Instead, Fujiwara focused on the pollination process, creating a seal for the brand that depicts a bee “taking on the flavors of flowers” and serves as a marker of quality. This is accompanied by a bold color palette, which aims to both grab attention and match the three types of flavors on offer.

The contemporary design is complemented by a curved cut label that hints at the texture and smoothness of Quintu’s honey, and adds a bit of extra personality, according to the designer.

Speaking of his approach, Fujiwara adds, “At Stamp Works, we like a design that not only looks good, but also makes sense and communicates something to viewers.”

“We try not to be too conceptual or intellectual – it makes the design complicated. In my opinion, the perfect balance of design is 50% concept and 50% aesthetics.

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