Häagen-Dazs® Unveils New Store Design at Walnut Creek Grand Opening | Business

WALNUT CREEK, Calif.–(BUSINESS WIRE)–April 25, 2022–

Häagen-Dazs ® Shoppe Company Inc. is proud to announce the unveiling of the new Häagen-Dazs ® store design with the official opening of its brand new location at Broadway Plaza in Walnut Creek, California on April 30th. To celebrate the grand opening, Häagen-Dazs ® will be giving away a variety of prizes, including free scoops of ice cream, scratch cards that offer the chance to win free ice cream for a year, and other Häagen-Dazs goodies. Dazs®.

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Design of New Häagen-Dazs® Stores (Photo: Business Wire)

The updated Häagen-Dazs ® store design embodies the Häagen-Dazs ® mission to provide “luxury where you are” that can be enjoyed by all, now visually extended into its physical locations. The new design features a bright and bold color palette, ice cream-themed murals, updated team uniforms, and modern lighting and seating. The Walnut Creek Mural was designed by Brooklyn-based artist Jade Purple Brown, a Häagen-Dazs® brand partner since 2021. Häagen-Dazs® brand personality is expressed in stores with design touches reflected and hidden, like the coffee bean, vanilla flower and chocolate ingredients found in the redesigned tapestry wallpaper and modern 3D printed vanilla flower, strawberry and caramel flower artwork displayed on the shelves .

Community members are invited to visit the Bay Area location to see the new store design while indulging in irresistible creations made only in Häagen-Dazs® stores, like the Dulce de Leche Dazzler ®, as well as super premium Häagen-Dazs’ ® ice cream and sorbets, including favorites like Cookies & Cream, Vanilla and Belgian Chocolate.

“We are thrilled to unveil our new Häagen-Dazs®Shop design. Each store is owned by local franchisees, and we hope we can continue to provide these great communities with accessible luxury that can be enjoyed by all. We look forward to celebrating with the Walnut Creek community! » says Adam Hanson, President of Häagen-Dazs ® Boutiques.

The Häagen-Daz®The Broadway Plaza opening event, which will be held from 10 a.m. to 5 p.m. on Saturday, April 30, is located at 1275 Broadway Plaza, Walnut Creek, CA. There will be a brand representative on hand for interviews and questions.

For more information about Häagen-Dazs ® and the #ThatsDazs campaign, visit www.haagendazs.us.

About Haagen-Dazs®Stores:

The first Häagen-Daz®The store opened in Brooklyn, NY in 1976, providing consumers with a new outlet for the finest Häagen-Dazs®super premium ice cream. Today the Häagen-Daz®The store system in the United States is made up of more than 200 Häagen-Daz®Stores franchised by The Häagen-Dazs®Shop Company, Inc., proudly offering premium gourmet desserts that begin with Häagen-Dazs ® some products. For more information, visit icecream.com/us/en/brands/haagen-dazs/shops/, join the company’s fan page at facebook.com/HaagenDazsUS, follow the brand at @HaagenDazs—US. The HÄAGEN-DAZS ® ​​trademark is used under license. ©HDIP, Inc.

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CONTACT: MEDIA CONTACT:

Hannah Best

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MEN RESTAURANT/BAR FAMILY SPECIALTY CONSUMER FOOD/BEVERAGE CONSTRUCTION & REAL ESTATE TEENAGERS RETAIL CHILDREN WOMEN INTERIOR DESIGN

SOURCE: Häagen-Dazs®

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PUBLISHED: 04/25/2022 16:15 / DISK: 04/25/2022 16:16

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