Christina Stembel’s Dos and Don’ts to Perfect Flower Arrangements


A farmer’s flower arrangement

No one knows flowers like Christina stembel. The pretty brunette is the founder of Farmer’s flowers, the San Francisco-based flower delivery company that is disrupting the flower industry one bouquet at a time. Seven years ago, she started selling a single daily arrangement of flowers and seasonal greenery. She delivered the flowers, wrapped in burlap and tied with colorful twine, by bicycle. Her one-of-a-kind designs quickly became the cool girl’s flower delivery service in SF.

Christina stembel
Christina stembel

It has also become the darling of conscious consumers. Stembel sources its supplies directly from producers in the United States. Buyers are not allowed to select the type of flowers that are in the bouquet, instead they select a size and color scheme. This allows the Farmgirl team to use all types of flowers and essentially eliminate waste. “Our waste is 0.2%. The industry standard is 40 percent, ”Sembel said recently High life. “If we let people choose, we would have tons of waste. The reason traditional florists don’t work is because they don’t know what you’re going to buy. When you go there and buy the lilies, then they have to subsidize the tulips that they had to throw away. At least 40 percent of the flowers in a flower shop are thrown away. I wanted designer quality and didn’t want high waste and wanted to do it under $ 100. Stembel succeeded and then some. Today, Farmgirl ships throughout the United States, selling approximately 1,000 bouquets per day, of which 200-300 are in the San Francisco market.

Processed with VSCOcam with c3 preset
Processed with VSCOcam with c3 preset

Although Farmgirl mainly focuses on flowers as gifts, Stembel plans to expand into events in the near future. “We are preparing to launch, in the next few months, a program called Save the Date, which will be shipping flowers for the event,” she said. “It’ll be Farmgirl style – you’ll have three different color palettes to choose from, and we’ll likely have a seasonal palette for you to choose from. We will have a green and white, pastel and gold color scheme.

With the holidays in full swing, we asked Stembel how high hostesses can make the prettiest bouquets at home. Here is what she had to say.

Go shopping at the flower shop.

If you are in San Francisco, New York or La, go to the flower shop. There are only three wholesale flower markets left in the United States, so if you live in one of those cities, take advantage. Do your shopping early in the morning, that’s when you’ll find the best selection.

Do not make the arrangement in a vase.

Build the bouquet in your hand rather than the container. This will ensure that all sides of the arrangement are full and lush.

Choose three types of flowers.

Thrillers, weirs and fillers are what will make an arrangement visually interesting. Suspense flowers are the ones everyone thinks of when they think of their favorite flowers: roses, orchids, tulips, calla lillies – the flowers with the big face. Eucalyptus, on the other hand, is a spreader because it guides the eye throughout the bouquet. Fillers are just that: interesting greens and treats that add depth to the bouquet.

Do not make perfectly even stems.

Always stagger the stems. The flowers should be at different heights. This will help achieve visual depth and ensure that the bouquet is not boring.

Think about the color.

Select three to four colors for each arrangement. You can be bold or neutral, just make sure there are strengths and weaknesses.

Do not make more than 20 stems in total.

20 stems is the ideal amount. The standard Farmgirl “Just Right” bouquet consists of 20 stems.

Change the water often.

Fresh, clean water is crucial to extending the shelf life of your arrangement. Cut the stems diagonally so that they can absorb as much water as possible. If you have flower food, use it.

Do not leave withered and dead flowers in the bouquet.

Once a flower has died, immediately remove it from the arrangement. This will ensure that the living flowers will continue to bloom.


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