Bloom-A-Round Floral Design by owners of Delilah Jean turn pandemic hobby into full-time job
Fia Allen-Cole and LaShune Edmond wanted something to keep their minds occupied during the pandemic. They fell in love with flower arrangements and eventually bought Bloom-A-Round, a flower shop in Flower Mound, last year.
Bloom-A-Round is a boutique that offers custom flower arrangements and flower arranging lessons. It is located in the Lakeside DFW development between Craft Pies Pizza Co. and Mobile Kangaroo.
Edmond said the pandemic was difficult and they wanted their mental health to remain a top priority.
“We were just trying to make sure we were busy,” Edmond said. “When we started making a [flower arrangement] class and we started to do some more research, we saw all the health benefits of having fresh flowers around and how it improves your mood.
The duo turned their new found love for flower arranging into a side business during the pandemic under the name Floral Design by Delilah Jean.
They started by organizing small events, such as birthday parties and engagements. They were then asked to host a pop-up shop at the Galleria Dallas for Valentine’s Day, Edmond said.
From there, the business continued to grow. Flower arranging became a full-time job when they were approached by Bloom-A-Round’s former owner. They purchased the store in July 2021 shortly thereafter.
They kept the Bloom-A-Round name to ease the transition, but were renamed Bloom-A-Round Floral Design by Delilah Jean.Allen-Cole and Edmond both work remotely at their other full-time jobs, and they also run the shop full time.
“It’s really chaotic here at times, but just being able to walk away and put two or three models together really helps,” Edmond said.
In addition to having two full-time jobs, the two have husbands and children, which they make a priority even with their busy schedules, they said. On weekends, the shop is open by appointment only.
“The reason we only go on dates is that we really enjoy our time with our kids,” Edmond said.
The boutique offers floral arrangements for all occasions, and the duo try not to turn customers away, Edmond said.
“Honestly, we’re just two hard-working girls and we really want to build something that’s durable and something that, you know, our kids can take and run with when the time comes,” Edmond said.
Bloom-A-Round floral design by Delilah Jean
2451 Lakeside Drive, Ste. 120,
mound of flowers
Opening hours: Mon., Fri. 10am-3pm;
Sat Sun by appointment only
Here are some shop arrangement options.
Floral Cube: $65
Little Designers Choice: $80
Top Designers’ Choice: $200
Garden boat: $100
Better days: $225
With Sympathy: $225