Amplats Announces PlatAfrica Jewelry Design Winners
Anglo American Platinum (Amplats) announced the winners of its twenty-second annual PlatAfrica jewelry design and manufacturing competition on October 29, as part of African Fashion International (AFI) Joburg Fashion Week 2021.
The award ceremony – hosted by Amplats in partnership with Metal Concentrators and Platinum Guild International (PGI) India – promotes innovation and technical expertise in the design and manufacture of platinum jewelry in South Africa – offering a international exposure to jewelers, apprentices and students.
This year’s theme – metamorphosis – was developed in consultation with PGI India and was inspired by the stages of transformation that a caterpillar undergoes to transform into a butterfly. A total of 109 entries were received and the judges selected 20 finalists in the Professional and Student / Apprentice categories.
CEO of Amplats Natascha Viljoen says PlatAfrica continues to play an important role in discovering and celebrating creative talent. “This year’s entries, inspired by the theme of metamorphosis, blew the judges away. “
She adds that Amplats’ successful partnership with AFI is an example of the work Amplats continues to do with local industry and global partners to explore new and innovative ways to facilitate access to new markets for metals. platinum group and increase sustainable demand for South Africa. jewelry creation and design.
“We believe there is a significant opportunity to develop and grow the local platinum jewelry industry, thereby contributing to job creation and economic growth – especially now, where the impact of the Covid-19 pandemic will be felt for years to come, ”Viljoen said. .
This year’s big winners in the professional category are the father-son duo Chris and Jannie Janse Van Rensburg of Studio C for their John lennon Imagine inspired platinum necklace.
Lené Swartz by David Bolding is the finalist for her innovative ring design that spoke about the changes in her life, while Johann claassens from Piccolo Fine Designer Jewelery took third place with a platinum pendant.
The winner of the student / apprentice category is Patricia tshabalala by J Hind Jewelers for its kinetic platinum pendant.
Lebogang Ledwaba of the Limpopo Jewelery Business Incubator is the finalist for its World of Mask choker, while Tokelo Mphomaniac by Pneuma Jewelers ranks third for their lotus flower inspired lighting necklace.
Besides, Dumisani Mahlangu won this year’s People’s Choice Award. This prize and cash prize, sponsored by Metal Concentrators, goes to the finalist with the most votes from the public on the Anglo American Facebook page.
The top four finalists in each category received a cash prize, while the winners and finalists from both categories will participate in a week-long workshop with PGI India and may be eligible to participate in the design research process for the one of the trademarks of PGI India, subject to Travel Restrictions in the context of covid19.
All unique jewelry entered for PlatAfrica will be available for sale online, while the top ten pieces in each category will be available on the House of Nala AFI online store for a limited time.