4 stores plead for artfully disheveled flower arrangements



Floral arrangements bear witness to all great occasions. Seeing a burst of color on a vase or wreath can be especially meaningful now that we are lacking in nature’s best feature while we are stuck inside. And recently, more adventurous steps have been taken to make the simple bouquet stand out as wild, that is, it looks like it came straight out of the garden.

Whether dried or fresh, the fragrance and symbolic weight of a flower remain insurmountable – sometimes with a distinct individual definition depending on the genus: sampaguita for purity, orchid for fertility, gumamela for youth. Here are four merchants who are redefining traditional flower arrangements.

1. Akong Gugma

Originally influenced by a distaste for traditional arrangements, Akong Gugma’s Geof Gonzales believes in letting the materials speak for themselves. “When we let ourselves be guided by our intuition, something fortuitous happens… it becomes more poetic”, explains the designer, who first worked in scenography / styling. The exposure to the scenography was the motivation behind crossing the field of flowers, which he previously considered jaded.

While Akong Gugma’s wispy leaves and overflowing stems seem liberally manipulated, the goal behind the creation lies in “creating something intangible using shapes and lines”. He asserts that “freedom is paramount”, a main assumption that he infuses into his non-traditional floral structures.

2. Bertie’s bouquets

Bertie’s Bouquets benefits from the belief of its creator, Roberta, in “figuring out how you can bring out their best without giving the impression that the arrangement is too laborious”. A glance at their instagram shows you a master class in arrangements that don’t look arranged, which is the current trend in flower arrangements. Her favorite components are “the finest textured elements in the arrangement,” and begins each piece by envisioning the overall shape she would like to build around. She attributes her artisanal process to the experience, stating that “as you get more comfortable, you think less and less about the placement of each flower.” Her products are organic pieces that we’d like our eyes to turn to for a colorful midday swing.

3. Zena

Living in Antipolo surrounded by nature, the eponymous owner of Zena’s has an intrinsic fondness for the beauty of nature, and considers herself blessed to be surrounded by it. She said, “My mother used to grow a lot of orchids in our garden. She would spend so much time in her garden tending to her vandas, oncidium, phaleonopsis and dendros… I always ask her if I can bring the plant just for the day to put it in a silver bowl or celadon bowl, I would add stones and twigs to keep it stable.

She says her favorite arrangements are fluid, “simple, nothing artificial” and maximizes materials close to her: wood bark, twigs, wild grasses and stones. Zena chooses not to use floral foam as it is not biodegradable and instead uses wire mesh or stone to support the flowers, as she did when she was younger. She begins her crafting process with an idea of ​​the recipient – from age and preferred color to preferred location. Soon the fluid architecture of her rooms begins to blossom from her mind to her structural body.

4. Lanai

Lanai is a favorite for Philippiniana-esque lifestyle items. Lanai creates a unique blend of cool and cool to dry flower arrangements, in which two fresh types, proteas, flower heads native to South Africa, also known as maple groves and banksias, the Australian flowers shaped of cones escape wilting and dry quite beautifully. In terms of arrangement, they don’t necessarily follow any rules either, choosing only to follow what their clients envision for themselves. This unusual decorative gesture bodes well for those who have not yet made a preference between cool and dry.


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