4 stores make the case for artfully disheveled flower arrangements

The flower arrangements bear witness to all the great occasions. Seeing a burst of color on a vase or wreath can be especially meaningful now that we’re experiencing a lack of nature’s best feature while we’re stuck indoors. And recently, more adventurous steps have been taken to make the simple bouquet wilder, that is, to make it look like it’s straight out of the garden.

Whether dried or fresh, the fragrance and symbolic weight of a flower remain insurmountable – sometimes with a distinct individual definition depending on the species: sampaguita for purity, orchid for fertility, gumamela for youth. Here are four marketers who are redefining traditional flower arrangements.

1. Akong Gugma

Originally influenced by a distaste for traditional engineering arrangements, Geof Gonzales of Akong Gugma believes in letting the materials speak for themselves. “When we let ourselves be guided by our intuition, something fortuitous happens… it becomes more poetic,” says the designer, who first worked in scenography/styling. Exposure to stage design was the motivation behind traversing the flower field, which he previously considered jaded.

While Akong Gugma’s wispy leaves and overflowing stems look largely manipulated, the goal behind the creation is to “create something intangible using shapes and lines.” He asserts that “freedom is paramount”, a main assumption he instills in his non-traditional floral structures.

2. Bertie’s Bouquets

Bertie’s Bouquets benefits from its creator Roberta’s belief in “discovering how you can bring out the best without the arrangement looking too laborious”. A look at their instagram shows you a master class in arrangements that look un-arranged, which is the current trend in flower arrangements. Her favorite components are “the finer textural elements of the arrangement,” and begins each piece by envisioning the overall shape around which she would like to build. She credits her artisanal process to experience, stating that “as you get more comfortable, you think less and less about the placement of each flower.” Her products are organic pieces we’d like our eyes to turn to for a mid-day colorful boost.

3. by Zena

Living in Antipolo surrounded by nature, the eponymous owner of Zena’s has an intrinsic penchant for the beauty of nature and feels blessed to be surrounded by such nature. She says, “My mother used to grow a lot of orchids in our garden then. She would spend so much time in her garden tending to her vandas, oncidium, phaleonopsis and dendros… I always ask her if I can bring the plant just for the day to put it in a silver bowl or a celadon bowl, I would add rocks and twigs to it to keep it stable.

She says her favorite arrangements are flowing, “simple, nothing artificial” and maximize materials close to her: wood bark, twigs, wild grass and stones. Zena chooses not to use floral foam because it is not biodegradable and instead uses wire mesh or stone to support the flowers, as she did when she was younger. She begins her crafting process with an idea of ​​the recipient – age and favorite color in preferred location. Soon, the fluid architecture of his pieces begins to blossom from his mind to the structural body.

4. veranda

Lanai is a favorite for Filipiniana-esque lifestyle items. Lanai fashions a unique blend of fresh and dry-fresh flower arrangements, in which two fresh kinds, proteas, the flower heads native to South Africa, also known as maple bushes and banksias, the Australian flowers resembling cones escape wilting and dry beautifully. When it comes to arrangements, they don’t necessarily follow any rules either, only choosing to follow what their clients envision for themselves. This unusual decorative gesture bodes well for those who have not yet made a choice between cool and dry.

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